Tag Archives: marketing communications

April 26, 2009 – 7:35 pm

tremor media? “you’re everywhere”

In early 2006, Tremor Network, a small rich media ad network acquired Dynadco, a small technology company with a tool that allowed online video publishers to dynamically insert ads from any ad source. Tremor wanted to get into video and it was a great match.
Dynadco was the brainchild of Jesse Chenard and I was fortunate [...]

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April 24, 2009 – 12:59 pm

4 sales teams; 80 sales people; one you; now what?

It always presents a challenge to work with large sales teams, but when they have different missions, different messages, different audiences, it becomes even harder to help them create presentations and sales collateral that are consistently on brand, on message and … well … not awful.
Here are some key areas I focused on at Nasdaq [...]

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April 21, 2009 – 1:47 pm

case study: rebranding a household name during a financial crisis

the accidental brand
During the tech boom of the ’90s, Nasdaq grew from an acronym into a rather slick and faceless technology brand. While our competition at the NYSE had the amazing theater of the trading floor with traders gesticulating wildly (at least that’s the perception in popular culture) complete with the “ringing of the bell,” [...]

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