Tag Archives: corporate identity

tremor media? “you’re everywhere”

In early 2006, Tremor Network, a small rich media ad network acquired Dynadco, a small technology company with a tool that allowed online video publishers to dynamically insert ads from any ad source. Tremor wanted to get into video and it was a great match.
Dynadco was the brainchild of Jesse Chenard and I was fortunate [...]

case study: rebranding a household name during a financial crisis

the accidental brand
During the tech boom of the ’90s, Nasdaq grew from an acronym into a rather slick and faceless technology brand. While our competition at the NYSE had the amazing theater of the trading floor with traders gesticulating wildly (at least that’s the perception in popular culture) complete with the “ringing of the bell,” [...]