In early 2006, Tremor Network, a small rich media ad network acquired Dynadco, a small technology company with a tool that allowed online video publishers to dynamically insert ads from any ad source. Tremor wanted to get into video and it was a great match.
Dynadco was the brainchild of Jesse Chenard and I was fortunate to have helped him get the company up and running. When I had the chance to run marketing and creative services for Tremor and work with Jesse full-time I didn’t think twice. When we started, Tremor had less than 10 full-time employees.
By late 2008, less than three years later, Tremor had more than 100 full-time employees. And our advertising, publicity and industry standing had risen exponentially. In the meantime, every conference, every sales call, I never tired of hearing people say “Tremor Media? You’re everywhere!”
the accidental brand
